Marine Aquarium Council News: 3rd Quarter 2001
paul.holthus at aquariumcouncil.org
Wed Oct 10 14:45:06 EDT 2001
MARINE AQUARIUM COUNCIL
Certification for Quality and Sustainability
in the Collection, Culture and Commerce of Marine Ornamentals
MAC News = 3rd Quarter 2001
In this issue of MAC News, we are pleased to announce the upcoming launch
of the MAC Certification system and to recognize industry operators,
public aquarium personnel and private hobbyists who are already committed
to its success. You will also be updated on the MAC feasibility studies
and test cases and learn about our upcoming marketing campaign. Answers to
your Frequently Asked Questions (FAQs) on certification are now posted on
the MAC Website.
MAC Certification Launch and Logo Unveiling Set for November
The MAC Certification system will be launched Nov. 27, 2001, during the
2nd International Conference on Marine Ornamentals, Orlando, Fla. The MAC
Certification label will also be unveiled at this time. The certification
launch means collection areas and industry operators can become MAC
Certified, using the MAC Standards and accreditation and certification
system that will have been finalized following completion of field tests.
Numerous marine aquarium industry operators, especially exporters and
importers, have signaled their plans to become certified as soon as
possible. For more information, contact
David.Vosseler at aquariumcouncil.org.
Industry Statement of Commitment to MAC Certification Now Available
Companies interested in becoming MAC Certified are being asked to send MAC
a signed "Statement of Commitment." Companies that sign the statement
will be listed on the MAC Web site as having made this commitment. By
signing the "Statement of Commitment," companies agree to
=B7 Seek to become certified as soon as possible and inform their
suppliers and buyers of this.
=B7 Actively educate their suppliers and buyers about the benefits of
following standards for an environmentally sound and sustainable industry
and being MAC Certified.
=B7 Promote MAC Certification as evidence of their company=92s
=B7 Use their best efforts to seek suppliers and buyers who also
follow the MAC Standards.
=B7 Distribute MAC brochures and other materials with shipments to
suppliers and buyers.
=B7 Send to MAC, in confidence, a list of their suppliers and buyers
to assist industry outreach.
=B7 Provide import/export data, in confidence, to the Global Marine
Interested industry operators can download the statement
Industry Responds Favorably to MAC Outreach
U.S. importers, wholesalers and retailers showed overwhelming support for
MAC Certification during recent industry outreach efforts. In August,
presentations by MAC Executive Director Paul Holthus and others at the
Marine Aquarium Conference of North America (MACNA) Conference in
Baltimore, Md., were enthusiastically received. In his keynote speech, JEN
(Charlie) Veron, author of Corals of the World, praised MAC efforts to
ensure the marine ornamental trade is sustainable. The MAC booth
distributed hundreds of brochures, and the MAC Network grew to nearly
2,700 members. Industry support for MAC continued strong in September
during meetings with major marine aquarium importers and wholesalers in
the Los Angeles area. Eight agreed to participate in the MAC Certification
test cases in October and others committed to becoming MAC Certified as
soon as possible. MAC Industry Coordinator David Vosseler spearheaded the
East and West Coasts efforts and will target the Chicago area in October
in conjunction with the Backer Trade Show and the Florida area in November
in conjunction with the Marine Ornamentals Conference.
In Indonesia, the Association of Coral and Fish Exporters (AKKII) has
=B7 Activ= ely promote MAC Certification among AKKII members;
=B7 Enco= urage AKKII members to seek MAC Certified organisms from all
of its suppliers and work to ensure that its buyers become MAC Certified;
=B7 Provide support to all capacity building activities conducted by
MAC partner organizations.
Public Aquarium Partnerships Continue to Strengthen
Public aquarium support for MAC Certification is making headway on several
=B7 The American Zoo and Aquarium Association (AZA), which met
this September in Saint Louis, is finalizing its draft acquisition
policy, which strongly supports MAC Certification.
=B7 The Ocean Project (TOP)?a collaboration of aquariums, zoos,
museums and other educational instituitons?continues to feature MAC
in its quarterly newsletters.
=B7 SeaW= eb is working with MAC to broker relationships with public
aquariums interested in hosting national and regional media events
promoting MAC Certification.
Pubic aquariums are being asked to support MAC Certification through these
=B7 Commi= t to buying only MAC Certified organisms when
available and advertise that commitment to suppliers and the public.
=B7 Adve= rtise support for MAC in aquarium display areas, Web sites,
newsletters, public forums, etc., and distribute MAC information on
Hobbyist Outreach Efforts Ramp Up
A presentation for hobbyist clubs and aquarium societies on sustainable
aquarium fisheries is being developed to increase consumer awareness of
and confidence in MAC Certification. It will initially be delivered by MAC
spokespersons and eventually be available on video. MAC is also beefing up
its presence on the Internet. Mary Middlebrook, an importer/wholesaler in
the Los Angeles area, hosted a chat session that promoted MAC on reefs.org
on Sept. 23. The transcript is available at
www.reefs.org/library/info at aquariumcouncil.org.
Update: Certification Feasibility Studies and Test Cases
The Philippines Feasibility Studies indicate that several reef-to-export
chains can participate in the certification test cases at the end of
October 2001. Most encouraging is the very high level of achievement of
less than 1 percent dead on arrival (DOA) from reef to collector and in
many cases 0 percent DOA. MAC=92s partner in the Philippines feasibility
work, International Marinelife Alliance, has trained several collector
cooperatives in the independent certification process. Interaction and
feedback from the sessions are enabling the training manuals for
collectors to be finalized and published prior to the certification test
cases. Test case participants will include Philippines reef-to-export
chains and U.S. and European import-to-retail chains.
New MAC Staff
Sylvia Spalding and Michelle Lam joined the MAC staff recently. Sylvia
heads the MAC communications efforts and is based in Honolulu. Michelle
coordinates MAC efforts in the South Pacific and is based in Honiara,
Solomon Islands. She replaced Esaroma Ledua, who was based in Fiji and
resigned in July.
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