[Coral-List] Educating the masses

Phil Dustan dustanp at cofc.edu
Wed Aug 6 07:18:59 EDT 2008

Dear Listers,
  Steve has an excellent point. It is an incredible story.
	 We also need to find a sponsor who would enable the story to be 
advertised the way its done with everyday items such as toilet paper- 
remember "Don't squeeze the Charmin"? Every day, five hundred times a 
day on every station. People need to hear a simple message.. over and 
over and over....


Steve Tooze wrote:
> Dear Coral Listers
> This is a call to arms to everyone who has taken part in the Educating the
> Masses strand.
> I've been struck by how much thoughtfulness and passion - and how many great
> ideas - have emerged over the last few weeks.
> Isn't it time we got our heads together and formed an international think
> tank aimed at generating media coverage at every level?
> We could start with an internet discussion between all interested
> individuals to agree on our aims and then perhaps set up a website with
> chatrooms where anyone connected with coral reefs and/or marine conservation
> could come for advice on communications and media coverage.
> I see it as a focal point and a common resource where we could post our
> communciations success stories, let people know how and who to contact in
> the media in their country or region, and offer advice about strategies that
> have worked for them.
> I don't know about you, but, since posting on the List a week ago, I've had
> a steady trickle of emails from scientists and researchers from all over the
> world saying 'I've got this great story to tell but I've no idea who to
> approach or how. Can you help?'
> The will is out there. The stories - our basic resource for mass
> communications - are out there.
> So, if you're interested in exploring the possibilities for forming an
> international coral reef communications group, drop me a line at
> stevetooze1000 at googlemail.com.
> The clock is ticking, people - it's now or never for educating those
> masses...
> best wishes
> Steve Tooze
> media consultant & journalist
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Phillip Dustan
Department of Biology
College of Charleston
Charleston SC 29424
(843) 953-8086
(843) 953-5453

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