[Coral-List] Education of the masses

Francis Staub fstaub at iyor.org
Fri Jul 25 10:39:03 EDT 2008

Dear Antares:

All your suggestions are good ideas and as you mentioned the problem is
funding. However, I'd like to let you know that several organizations
already developed some very good materials (and very similar with what you
are mentioning). Also, for those who attended the last ICRS and visited the
education center, I am sure you were surprised by the number of existing
materials. Thus, I don't think we need to reinvent the wheel and develop
more material, we just need o work together and better disseminate the
existing one. You will find below some examples of existing materials or
"mass media" outreach campaigns (most of them were done as a contribution to
the International Year of the Reef 2008):

* The NOAA Coral Reef Public Service Announcement Poster Project: this
Public Service Announcement Poster Project was designed to create a public
affinity for the long-term conservation of coral reefs and to educate reef
tourists and user groups. The Poster Project incorporates billboards and
bus-stop posters, as well as "duratrans" and "spectaculars" (images
displayed in international airports), in Washington, DC, Baltimore, Miami,
Puerto Rico, and the U.S. Virgin Islands (these posters were created through
a grant from the Coral Reef Conservation Fund of NOAA and the National Fish
and Wildlife Foundation). More info at:
http://www.coralreef.noaa.gov/outreach/protect/welcome.html. I also posted
some images of the billboards on the following link

* In Brazil, at some airports, billboards are displaying coral reef
information for tourists (http://www.iyor.org/corallist.asp)

* As part of the International Year of the Reef campaign, the Honolulu
Advertiser distributed a newsprint version of The Living Reef, as a 28-page
primer on Hawaii's coral reefs and their environmental, economic, cultural
and recreational values as well as the threats to them. Content for the
insert was provided by The Nature Conservancy (TNC), and was produced in
cooperation with the National Oceanographic and Atmospheric Administration
(NOAA), and the State of Hawai'i, Dept of Land & Natural Resources, Division
of Aquatic Resources (DAR). The Living Reef insert went out to all 150,000
Advertiser subscribers statewide and an additional 20,000 to schools and
teachers (http://www.iyor.org/focalpoints/countries/hi/)

* In France (in Paris), billboards in the metro station have information
about a Coral Reef exhibit being currently held at the Aquarium of Porte

* NOAA, the National Fish and Wildlife Foundation, UrbanArts Institute at
Mass College of Art and other Marine and Ocean Conservation NGOs supported
the production and distribution of a series of 30 second TV PSAs to educate
the US public concerning ocean-coral reef and coastal environmental
education. The main message is "Whether you live one mile or one thousand
miles from a coral reef, your actions affect the reefs' future and the
reefs' future affects yours. As the natural guardians of our shores, reefs
play a vital role in our global ecosystem. With climate change, pollution,
and overfishing contributing to coral reef degradation, we can all play a
role in protecting our land, sea and sky. And all it takes is a few simple
changes to your daily routine." (all the PSAs are available at:

These PSAs are or will be broadcast on several major channels/networks. For

- LA TV (National Rotation of all PSAs started on July 26, 2008, in English
and Spanish)
- Discovery Channel (the short 15 second version of the IYOR Main Message is
broadcast nationally on all Discovery TV Networks. The 30 Second Spanish
version of the main messages is broadcast on the Discovery Channel Latina.
The PSAs are will be broadcasted for the next 6 months)
- From August 15 - 21, the main IYOR 30 second PSA  will be screened before
each film at AMC Loews Georgetown Movie Theatre (Washington, DC) . 

This is just a glimpse of what is currently happening during the ICRI
International Year of the Reef. A lot of other countries have outreach
campaign on TV, Radio and press. For more information, please visit:



Francis Staub
ICRI IYOR Coordinator
c/o AJH Environmental Services 
4900 Auburn Avenue - Suite 201 
Bethesda, MD 20814 

Support the International Year of the Reef 2008: www.nfwf.org/iyor

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