[Coral-List] Success of coral reefs environmental campaigns
Arrecifes de coral
corales2006 at hotmail.com
Sat Jun 14 16:11:28 EDT 2008
Environmental campaigns are intended to change negative attitudes and behaviors. The fact that more coral reef scientists have thought over their role of communicating to their students, local community and serve as examples of environmental friendly living standards are good signs for success of environmental campaigns. More scientific information is needed to be sent to the media for massive environmental education that can reach the stakeholders, the policy makers and the general public. Nevertheless, success of environmental campaigns relies more on the positive impact caused on behaviors changed due to the stimulated recall and consideration of mental models of stakeholders, policy makers and general public. For example by studying the perspectives of the scuba diving operators that were involved in monitoring management effectiveness of the National Park Corales del Rosario in Colombia, it was found that they perceived coral reefs management effectiveness to be improved in the last years, as result of their adaptability and acceptance to the current health status of the reefs, so they have continued with their scuba diving activities in the area, behaving as multipliers of environmental education. The fact is that without environmental campaigns the human negative impact would be worse and stakeholders would be unengaged as being part of the solution.
For Coral Listers, every year should be the International Year Of the Reef (IYOR) !!! See you all at the 11 ICRS.
ICRI Focal Point for Colombia
Visiting the Center for Research on Environmental Decisions (CRED),
Columbia University, New York City, USA> From: eran.brokovich at mail.huji.ac.il> To: coral-list at coral.aoml.noaa.gov> Date: Thu, 12 Jun 2008 20:40:48 +0300> Subject: [Coral-List] getting the word out and PSA> > Dear all,> I think that Sarah has a very good point (well, a few actually, but I will> consider one),> To take advantage of Airports to spread the word. I would go further and say> to use flights as a way to reach people (if you put it on a screen in a> flight people will watch, they can't escape :o))> > I will draw your attention to a program taking place in Hawaii. An award> winning videographer named Ziggy Livnat took upon himself to raise awareness> to the coral reefs. Ziggy recently won a few international prizes for a PSA> on Hawaii coral reefs named "Hawaii reef etiquette PSA". This PSA is now> screened in inbound flights to Hawaii and in the local Aquarium and over 2> million people watch it annually!> The exposure potential is enormous.> > These are efforts of one man. You can do it yourselves or ask him to help.> Embrace these methods of mass exposure and reach millions each year.> > Ziggy's web site: http://www.forthesea.com/index.html> > You can view the PSA there and order it FOR FREE for educational purposes.> I think the ICRS would be a great venue for this PSA and others, the reef> protection needs to go public!> > > regards> > Eran Brokovich> > Marine Twilight-zone Research & Exploration> > The Interuniversity Institute for Marine Sciences at Eilat> P.O.Box 469 Eilat, Israel 88103> phone (cell): +972-52-6202126> > ***********************> > _______________________________________________> Coral-List mailing list> Coral-List at coral.aoml.noaa.gov> http://coral.aoml.noaa.gov/mailman/listinfo/coral-list
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