[Coral-List] Getting the message across

Bill Allison allison.billiam at gmail.com
Thu Feb 18 08:44:57 EST 2010

Dear Milton,
You ask: "Any similar publications in the internet age w/social media on
this topic?"

There are two related books since 1995 by the same author (2005, 2009).
These and many more resources may be found on his web site.

This site might also be of interest:

There is also a "social marketing" literature that might be of interest, but
it is pretty solidly in the conventional marketing paradigm.


On Wed, Feb 17, 2010 at 3:56 PM, RainbowWarriorsInternational <
southern_caribbean at yahoo.com> wrote:

> Dear Steve,
> Funny you should mention the book. It seems that everybody but the
> environmental groups and lots of academics read this. We could have seen the
> Copenhagen Deal coming from a thousand miles away. We did not. The book is
> 15 years old. Any similar publications in the internet age w/social media on
> this topic?
> Right now we have some serious issues impacting marine ecosystems in the
> Caribbean and we need to know how to counter the big corporate/state
> interests preventing effective measures being taken.
> E.g. marine debris prevention, port reception facilities for ship-generated
> solid waste, LBS Protocol of Cartagena Convention implementation, ecosystem
> services protection (e.g. coastal wetlands and mangrove marshes/swamps being
> cleared), regulation of water sports.
> Milton Ponson, President
> Rainbow Warriors Core Foundation
> (Rainbow Warriors International) Tel. +297 747 8280
> PO Box 1154, Oranjestad
> Aruba, Dutch Caribbean
> Email: southern_caribbean at yahoo.com Web Sites:
> http://www.southerncaribbean..org   http://www.rainbowwarriors.net
>  (Global)
> http://www.projectparadigm.info
> To unite humanity in a global society dedicated to a sustainable way of
> life
> --- On Mon, 2/15/10, Steve Tooze <stevetooze1000 at googlemail.com> wrote:
> From: Steve Tooze <stevetooze1000 at googlemail.com>
> Subject: [Coral-List] Getting the message across
> To: coral-list at coral.aoml.noaa.gov
> Date: Monday, February 15, 2010, 4:11 AM
> Dear all
> I've followed the intermittent debate about why the general public are
> failing to get the message in regard to the threat to coral reefs, and what
> scientists should do about that.
> I'm involved with various grass roots environmental movements in the UK and
> we all spend a lot of time agonising about the same thing. Why are people
> not marching in their millions about some of the gravest threats that our
> society has ever faced to its existence?
> Then, a couple of weeks ago, a friend recommended a book that seemed to me
> to go right to the nub of the problem.
> At the risk of sounding like your old university lecturer, I'd suggest that
> interested List members take a look at Free to be Human: Intellectual
> self-defence in an Age of Illusions by a UK-based academic called David
> Edwards. Then discuss.
> I found his analysis of the corporate and State 'framing conditions' that
> control and hamstring our attempts to build, for example, a critical mass
> of
> support for responsible and sustainable environmental polices extremely
> interesting and persuasive.
> It's also worth logging on to the BBC's website and tracking down a podcast
> of a BBC Radio 4 program called Turkeys Voting for Christmas.
> A thought-provoking examination of why overwhelming scientific data about
> anthropogenic climate change - even when put across in an accessible pop
> science form by the likes of Al Gore - fails to engage and convince the man
> on the street.
> I feel both of the above might be food for thought for the List's ongoing
> mass communications debate.
> regards
> Steve Tooze
> Journalist and media consultant
> London UK
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Reality, as usual, beats fiction out of sight.
Conrad, 1915

"Reality" is a dangerous word that should always be incarcerated in
quotation marks.

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