[Coral-List] Effective communications tools?

Magnus Johnson m.johnson at hull.ac.uk
Fri Jan 11 00:25:49 EST 2013

I think the secret to success is probably to make yourself invaluable to the communities you are trying to work with - help them with their daily battles and they might help you with yours.  I work with a local fishing community and over the years I've helped them fight developers (by critiquing EIAs for them), embedded graduate students with them (who then "go native"!) an helped them represent themselves.  I can now go to the harbour and if I need help they will give it.  It has taken me 10 years though and hard earned trust can be lost in seconds. There are no short cuts.

-----Original Message-----
From: coral-list-bounces at coral.aoml.noaa.gov [mailto:coral-list-bounces at coral.aoml.noaa.gov] On Behalf Of RainbowWarriorsInternational
Sent: 10 January 2013 21:24
To: Gino Sabatini; Katherine McLean; coral-list at coral.aoml.noaa.gov
Subject: Re: [Coral-List] Effective communications tools?

Ah, this article by Chapin is still so valid nowadays, although increasingly federated networks of NGOs are replacing individual NGOs.

Though the shape of things to come is: http://www.worldwewant2015.org/Post2015HLP.

Communications are now seen as a collective effort reached on the basis of consensus shaped common objectives.

Milton Ponson, President
Rainbow Warriors Core Foundation
(Rainbow Warriors International)
Tel. +297 568 5908
PO Box 1154, Oranjestad
Aruba, Dutch Caribbean
Email: southern_caribbean at yahoo.com

To unite humanity in a global society dedicated to a sustainable way of life

 From: Gino Sabatini <ginosabatini at yahoo.com>
To: Katherine McLean <kmclean at lakeheadu.ca>; "coral-list at coral.aoml.noaa.gov" <coral-list at coral.aoml.noaa.gov>
Sent: Wednesday, December 19, 2012 4:17 PM
Subject: Re: [Coral-List] Effective communications tools?
Katherine -
When I've been in such situations... in small communities... my reaction is to go to the mayors office, such that he either calls the meeting or "approves" of it...  or I go to some other "high-ranking" official in the community who then gets the "OK".... buy-in into your project is very important... I've found this to work (over the years) in the Dominican Repubilic, in Madagasgar, and to a certain extent in middle eastern countries.... but also, a day or so ago Magnus Johnson reminded us of "Chapins thought provoking article: http://www.worldwatch.org/node/565".... read this article... and then keep trynig.
Gino Sabatini
Marine Science Consultant

From: Katherine McLean <kmclean at lakeheadu.ca>
To: coral-list at coral.aoml.noaa.gov
Sent: Wednesday, December 19, 2012 3:25 PM
Subject: [Coral-List] Effective communications tools?
I work with a small eNGO that operates in the Caribbean. One of the major challenges I am currently facing is the development of effective outreach and education campaigns to support our various projects. These projects generally deal with coastal resource management issues (fishing, coastal development… the usual for a small Caribbean Island). I am hoping that there are some of you out there who have recommendations of particularly effective communications tools that have been successful in community outreach efforts.

I am not sure that our pamphlets and other papers are very well received by fisherfolk, and community meetings are often expensive and poorly attended.
We are starting to try out hand at videos/documentaries.

Any suggestions would be greatly appreciated. Please contact me at kmclean at lakeheadu.ca.

Thanks and happy holidays!

Katie McLean
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