[Coral-List] (ISRS) Logo Competition
psammarco at lumcon.edu
Thu Nov 12 14:19:05 EST 2015
Dear Gene and folks,
I recently wrote Kiho on this item, so I'm going to repeat it here.
My feeling is that if we're going to change the logo, which is probably ripe for such at this time, we should perhaps come up with the visual concept but not the specific drawing. There are an awful lot of professional graphic designers out there who do this sort of thing all day long, every day - and they're excellent at what they do. I use them to design the graphics work for my CDs, and I'm always amazed at the quality of their products.
So may I recommend that we leave at least the final task to the pro's. After all, we want a product which is top-notch and represents the Society accurately - and beautifully. It might cost a few dollars, but I think it would be well worth the investment.
Just my two cents.
Paul W. Sammarco, Ph.D.
Louisiana Universities Marine Consortium (LUMCON)
8124 Hwy. 56
Chauvin, LA 70344-2110
psammarco at lumcon.edu
From: coral-list-bounces at coral.aoml.noaa.gov [mailto:coral-list-bounces at coral.aoml.noaa.gov] On Behalf Of Eugene Shinn
Sent: Wednesday, November 11, 2015 10:36 AM
To: coral-list at coral.aoml.noaa.gov
Subject: [Coral-List] (ISRS) Logo Competition
It seems that every organization eventually reaches a point where members decide it is time to change the Logo.Have any readers experienced logoitis? Back in the 1970s I was involved in changing the Logo of the Houston Underwater Club. I used the history of the Shell Oil Company logo as a model for how to bring about change. Originally the Pectin (the Genus of the shell used as the company symbol) had many rays and looked like an accurate illustration from a shell guide. However, in stages the numbers of rays in the shell were gradually reduced leading to the present highly stylized design. The lesson learned was that logos invariably evolve toward simplicity. So we changed the Club logo from a diver symbolically diving under the Astrodome (I argued that it looked too much like the New Orleans superdome) to a stylized angelfish that was also the logo for our annual underwater film festival. (It worked but ironically the Club eventually went back to the original design). I learned a lesson from that experience. So, when we organized the Third International Coral Reef Meeting in Miami in 1977, research on coral growth banding was a hot topic and still in its infancy. For that meeting we designed a logo that was a cross section view of a small coral head with three distinct growth rings. We hoped at the time that the design would stick and a new growth ring could be added every 4 years to honor each new meeting. As readers know we ended up with an attractive fish swimming in front of a tube sponge. I can only wonder what may be next.
Another logo change example: I have been a member of SEPM for close to
40 years. SEPM originally stood for “Society of Economic Paleontologists and Mineralogists.”However, the society evolved into mainly a Sedimentology Society with close ties to AAPG (American Association of Petroleum Geologists). Oil is created in, and extracted from, sedimentary rocks so there were good economic reasons to understand sedimentology geology. Starting in the 1980s the society decided to rename itself and of course there was a completion. “Society for Sedimentology Geology” became the new title. It was a long struggle. The new logo depicts simplified inclined sedimentary bedding planes, and a stylized mineral and a gastropod. To maintain some continuity the logo still displays the letters “SEPM.” Most new young members probably have no idea what SEPM originally stood for.Another example: The Underwater Society of America gives an annual award called a NOGI (it resembles the OSCAR award given for the best movies). Recipients of the NOGI for the most part are unaware that the letters stand for “New Orleans Grand Isle,” which was a famous spearfishing competition conducted under offshore oilrigs in the 1950s.I suppose the lesson here is that organizations evolve and at some point key individuals decide it is time to change the Logo to match their newest activity. After reading the guidelines for our proposed new logo I had to wonder how all that information could be visually incorporated in a simple modern logo without becoming excessively cluttered. Maybe it will have a printed guide on the back to explain what everything means. Good luck to whoever comes up with the winning design.Just keep in mind that 30-years from now someone may decide its time for a change. Maybe it will include solar panels or windmills and dead corals----or could it be a Nuclear Power plant? As the late Yogi Berra said, “the future ain’t what it used to be.” Gene
No Rocks, No Water, No Ecosystem (EAS)
E. A. Shinn, Courtesy Professor
University of South Florida
College of Marine Science Room 221A
140 Seventh Avenue South
St. Petersburg, FL 33701
<eugeneshinn at mail.usf.edu>
Tel 727 553-1158
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