[Coral-List] Reaching a general audience

Steven Miller smiller52 at gmail.com
Mon Sep 28 10:28:13 EDT 2015

It's not just reaching the public, but reaching the public persuasively 
that should be a goal. Therefore, we need to learn how to tell better 

Few of us are trained to tell stories outside the structure of our 
papers, which works fine for professional reasons.  It doesn't work so 
well when you want to captivate a public audience or when you enter the 
realm of mass media.  What does work?

Randy Olson's new book, Houston, We Have a Narrative: Why Science Needs 
Story, reveals simple methods and provides tools for how to tell our 
stories better.   Randy's previous books focused on the problems 
scientists have communicating to wider audiences. Houston We Have a 
Narrative provides the solution.

If you don't believe me, 19/20 reviews on Amazon are Five Star (you will 
recognize many reviewers as prominent marine scientists), the other was 
Four Star and included, "Scientists... should embrace his methods in 
driving their messages into the mainstream population."

What do you have to lose?  Read the book.  It's not like we are winning 
with our current communication strategies.

Best regards

Steven Miller, PhD
Senior Research Scientist
Nova Southeastern University Oceanographic Center

, On 9/25/2015 9:33 PM, Bill Allison wrote:
> There has been discussion on this list how to reach the public.
> A new documentary which contains content about coral reefs and associated
> organisms, and an interview with Charlie Veron aims to do that.
> The director is interviewed here:
> http://onpoint.wbur.org/2015/09/21/racing-extinction-documentary-film-oceanic-health



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